1. FEDEX:
It's an amazing work of
design that brings two fonts - Univers67 and Futura Bold, together to create a
subtle piece of perfect arrow between "E" & "X". It's a
very smart act by Landor Associates NOT to make the arrow so prominent in any
way and make it a cliché amongst the audience where "Arrow" is the
most widely used symbol to depict delivery and speed
P.S. - The fact is, that
when Landor Associates presented this logo along with the other 4 logos (out of
the designed 200), FedEx CEO Fred Smith was the only one in the room full of
executives to notice this arrow. FedEx logo is also considered a clever logo
that doesn't reveal its own cleverness because though it's a brilliant piece of
graphic branding, most people fail to even notice it.
2. 8 FISH:
8 Fish was a sushi
restaurant in LA, California. This logo is designed by Jerron Ames and is one
of the best logos that make an exceptional use of the negative space.
3. 5.10:
Five Ten makes footwear for
the world's most dangerous sports. It's a smart logo that blends "5"
and "10" in a unique way.
4. Amazon:
It's an extremely clean and
a simple logo that gives you a little insight into the philosophy of the brand.
The yellow arrow from a to z represents two facts in a very subtle manner –
1.
Amazon sells everything from
A to Z.
2.
It also represents a smile
that reflects happy and satisfied customers, thus making it a friendly and
approachable company
5. Eight:
This logo of "the Eight
Group" musicians is the most cleverly designed logo ever. It's designed
with a typeface where every letter of the word "eight" is a variation
of the number 8.
6. Baskin
Robbins:
This logo beautifully
incorporates "31" in the initials if the two-word brand name, highlighting
it in pink color. This "31" stands for what Baskin-Robbins is famous
for, it's 31 flavors - one for each day!
7. Apple:
This logo symbolizes apple
from the Adam and Eve story, where it was represented as the fruit of "Tree
of Knowledge", with a pun on “byte/bite”. However, Rob Janoff designed
this logo with a byte simply to avoid this apple look like a cherry tomato.
However, it's also considered to be used in remembrance to Alan Turing, one of
the fathers of Modern Computing, who killed himself by biting into an apple
laced with cyanide
8. Eighty20:
It's one geeky logo where
the two lines of squares represent a binary sequence, blue squares representing
1 and grey representing 0. This combination comes out to be:
1.
1st line - 1010000
representing eighty
2.
2nd line - 0010100
representing 20.
9. Museum of
London:
It's not just a bunch of
colored shapes trying to shadow each other. They are the representation of
evolution in the London's geography as it grew over time.
10. The
Pittsburgh Zoo:
This is a perfect logo for a
zoo, where the white spaces on the sides of the tree make up a monkey and lion
staring each other.
11. Sun
Microsystems:
Stanford University's Prof.
Vaughan Pratt's design of this logo contains four interleaved copies of the
word "sun". It is one of the most famous ambigrams that may be read
as one or more words not only in its form as presented, but also from another
viewpoint, direction or orientation. It's designed in a way that one can read
the word “sun” from any direction, and appears to stand on one corner.
12. Goodwill:
The lower case 'g' not only
stands as the initial of the brand, but it also represents a smiley, thus
giving the customers/viewers a subconscious positive perception of the company.
13. Sony
Vaio:
This logo represents the
transition between the analog signal (formed by the wave between "V"
& "A") and the digital signal where "I" &
"O" looks like 1 and 0
14. Audi:
Each of the four rings here represents
the four companies that were part of the Auto-Union Consortium in 1932 - DKW,
Horch, Wanderer and Audi. AUDI itself stands for Auto Union Deutschland Ingolstadt.
15. Mercedes-Benz:
This very simple logo depicts a lot
of power. The star in three corners represents the brand's dominance on land,
sea and air.
